Chanelle’s ‘Pink Pack’ campaign has raised over €5,000 for the Irish Cancer Society through sales of the company’s ‘pink pack’ of liverfluke treatment, Tribex® 10%.
Chanelle, Ireland’s leading manufacturer in veterinary pharmaceuticals teamed up with the Irish Cancer Society last October and turned one of its liverfluke products ‘pink’ as part of a fund raising initiative for cancer research.
“We are thrilled with the success of the pink pack campaign,” said Howard Pearson, Area Sales Manager with Chanelle. ”We would like to thank farmers around the country who have shown incredible support for the pink pack of Tribex® which was launched in October by Minister Simon Coveney. Chanelle are delighted to support a great cause and increase cancer awareness among the rural community.”
John McCormack, CEO of the Irish Cancer Society said: “We greatly appreciate this fantastic initiative by Chanelle which has supported the Society’s work in the areas of breast cancer as well as generating awareness around the disease. Over 2,983 people are diagnosed with breast cancer every year in Ireland. The Irish Cancer Society provides vital free services to cancer patients and their families, as well as funding innovative cancer research. As an independent charity, the Society relies on funding from the public and organisations such as Chanelle who we were delighted to partner with for our breast cancer campaign.”
Tribex 10% is a product used by farmers to treat liverfluke, a common parasitic disease of both cattle and sheep, often prevalent during the winter season. The company intends to run the campaign again next autumn following its success.
The Irish Cancer Society is Ireland’s national cancer charity. Established in 1963, the Society provides information, support and care to those with, and affected by, cancer all over Ireland. The services are professional, confidential and free of charge. The Society is also the largest, voluntary funder of cancer research in Ireland, working to find better ways of diagnosing and treating cancer. As an independent charity, the Society is almost entirely funded through the generosity of the public and receives only 2% state funding. Visit www.cancer.ie for further information.